Homeppl, the tenant referencing platform and HBSAAL startup laureate, raised $2m

Investors in this round: Ascension Ventures, Fair By Design, and JLR Star


The Harvard Business School Alumni Angels of London (HBSAAL) would like to congratulate Homeppl, a tenant referencing system startup that raised at the March 2019 HBSAAL pitch event, for their ongoing success.


Founded by Alexander Siedes, Homeppl provides a tenant referencing platform that assesses the UK’s 15 million tenants’ real risk level enabling letting agents to fast-track growth without the risk of fraud, default, or delays. The system leverages Open Banking, proprietary behavioural analysis and fraud detection tests to assess the financial situation of potential tenants and ability to afford rent.

Homeppl could allow up to 5 million tenants who are currently rejected by the system to pass checks. These “invisible” consumers include the self-employed, international students and expats. Homeppl also boosts the security of landlords by catching the 1.5% of applications that are fraudulent.

The Barclays Techstars company serves renown letting businesses, including Knight Frank and the Countrywide Group. It has approved more than £1bn of revenue to its clients.

Homeppl recently raised $2 million from Ascension Ventures, Fair By Design, and JLR Star. The company will use the funds to continue its growth in the UK rental market, adding staff in R&D, operations, and sales.

The HBS Alumni Angels of London (HBSAAL)

The HBS Alumni Angels of London is a Harvard University affiliated group committed to investing in early stage and growing businesses and supporting the rapidly growing UK and European start-up ecosystem.

Our screening committee, leveraging experts from a wide range of sectors, effectively identifies the best quality deals to share with members at pitch events.

Our educational events combine local seminars and global online webinars, both of which leverage the thought leadership of HBS alumni and faculty.

Our London organisation is part of a global network with other HBS Alumni Angel groups providing access to deals from around the world.


The Harvard Business School Alumni Angels of London (HBSAAL) is not a venture fund, investment bank, broker/dealer, investment clearinghouse, investment portal, or any other form of investment advisor, and is not registered with the Financial Services Authority.  Any information distributed by HBSAAL, its officers and its members is for information purposes only and is not intended to be, and is not, an endorsement, approval or other recommendation with respect to any securities and/or investments.  Dissemination of information does not constitute an endorsement of the accuracy or adequacy of the information.

Potential or actual investors are responsible for obtaining all necessary information for evaluating the relative merits and risk of an investment, as well as engaging their own investment advisor if deemed to be appropriate.  HBSAAL is not responsible for, and shall have no liability for, any investment decisions.  The entering into of any investment transaction will be with the respective company without involvement of, or participation by, HBSAAL.  Potential or actual investors understand that any investment they may make entails substantial risks and need to be able to bear the complete loss of any such investment.




Homeppl, the tenant referencing platform and HBSAAL startup laureate, raised $2m

Homeppl, the tenant referencing platform and HBSAAL startup laureate, raised $2m

By Harvard Business Angels14 Dec 2020