Jam Jar Investments lead €2.2m seed funding round for Wild Cosmetics
Wild Cosmetics, the London-based eco start-up, has raised €2.2 million in seed funding in a round led by Jam Jar Investments.
The firm was launched in August 2019 by Freddy Ward and Charlie Bowes-Lyon. The funding raised will be used for growth, to expand the product range, drive international expansion and continue to invest in team and tech.
“While most of us are now familiar with using compost bins for food waste, or putting glass, paper and cans in the ‘right’ bin, the bathroom is lagging behind in terms of reducing household landfill,” said Freddy Ward, co-founder of Wild Cosmetics. “Less than 50% of products are recycled, compared with 80% of kitchen products. The famous, legacy personal care brands remain highly invested in single use plastic and refill options are rare – the sector is crying out for revolution. We feel the bathroom is going to change radically over the next five years – and packaging has to change. We want to be the company that tries to push everyone forward and challenge the industry norms.”
Wild is a gender neutral line of elegantly designed, beautifully scented, effective natural deodorants perfectly suited to the Instagram generation.