New marketing boss set to drive growth at Poptop

DSW Angelsportfolio businessPoptop, the Newcastle-based company which is the UK’s fastest growing online events booking platform, has appointed Nicole de Vega to the newly-created role of Head of Marketing.‚ÄØ‚ÄØ

Nicole has over 20 years’ marketing experience in the digital technology sector having spent the early part of her career with Sage UK.‚ÄØMore recently she led marketing operations at email marketing firm Communicator, where she helped to grow the business until its acquisition, and latterly at construction specification platform firm NBS, where she helped launch its new cloud-based platform.‚ÄØ‚ÄØ

In her new role, she will be leadingPoptop’sambitious growth plans.Her appointment follows the£615,000 investment in the company by the business angel network DSW Angels)andNorthstarVenturesin December 2018.

Poptop, which allows people planning any type of event to book caterers, entertainers, photographers and other suppliers online, now employsalmost 40people in Newcastle and Kiev, Ukraine and was recently ranked number 17 in theBusinessCloud’sNorth East Tech 50

Poptop’sCEO EugeneShestopalcommented: “Nicole brings a wealth of experiencein technology marketing which will be invaluablein supporting our continued growth in the UK market. I look forward to working with her to drive our business forward.”

Nicole added:Poptopis redefining the events sector.‚ÄØI was inspired by the team’s growth ambitions, their culture of innovation and their passion for what they do. This is a great opportunity to work with them to deliver a world-class, digital first customer experience.”

New marketing boss set to drive growth at Poptop

By DSW Angels25 Sep 2019