Barrel & Stone successfully raises substantial SEIS and EIS eligible funds via Asset Match


Asset Match Limited

06 October 2016

Barrel & Stone raised its SEIS and EIS round in record time via Asset Match, the UK’s leading
platform for buying and selling shares in private companies. The fundraise began on the 8th
September and took only 10 working days to complete beating the speed of Asset Match’s
previous record fundraise by a sizeable margin.

Barrel & Stone is an artisan pizza company founded in 2015 when the co-founder Russell
Hardiman became frustrated with the quality of high street pizza offerings. The business
model is to provide a quick, simple and cost-effective food offering service via partnerships
with Pubs, Hotels and just about anywhere willing to serve great tasting pizza.

Russell Hardiman: “We have been overwhelmed with the speed of the raise as well as the
quality of investors Asset Match brought to the table. The raise allows us to keep up with an
increased demand and we look forward to returning favourable gains to our new
shareholders as well as exceeding our target of 250 sites.

The money raised will be used to drive rapid expansion and extend brand awareness. The
pace of site roll-outs has been bolstered by Barrel & Stone signing a retail partnership with
Greene King to rollout their premium pizza concept to a number of Greene King pub partners
in the UK over the next four years.

Stuart Lucas: “Asset Match is proud to have provided Barrel & Stone the opportunity to grow
and expand from what has been an emphatic beginning. We are also pleased to have offered
Asset Match users the opportunity to invest in such an exciting growth company. Barrel &
Stone is a virtual model and suitably disruptive. We were very impressed with the
management team and the company has great prospects”.

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