Huboo receives investment from Maersk Growth

Author

Maersk Growth

26 March 2020

UK start-up Huboo, a multi-channel fulfilment service for e-commerce businesses of varying sizes, has received investment from Maersk Growth.

The undisclosed amount follows the £1 million in seed backing Huboo received in September 2019, in a round led by Episode 1 and a number of private investors. The new funding is a bridge round that will help Huboo move to a future Series A.

Huboo is also backed by True Capital and Ada Ventures. It was launched in November 2017 by Martin Bysh and Paul Dodd. The company addresses the fulfilment pain point that most online stores face and promises to store stock, and then “pick, pack and deliver it” automatically as customer orders are placed.

Comments Oliver Finch, Investor at Maersk Growth: “Fulfilment is a surprisingly complex and time-consuming aspect of e-commerce, particularly for smaller and mid-size companies that are the meaningful engines of global economic growth. Huboo offers a breakthrough to this underserved market, using advanced automation software to provide an effective and scalable solution. There’s clear alignment with Maersk Growth’s focus on driving innovation in the transport and logistics value chain and we are incredibly excited to be part of Huboo’s onward success”.

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