New Partner joins to lead the Packaging and Manufacturing Sector

Paul Sowerby is an award winning businessman and has joined us to head the Packaging & Manufacturing Sector. The success of his packaging and manufacturing consultancy won him the Outstanding British Businessman award.

Paul has operated in many different global markets. In Australia as Sales Director of the construction equipment division of mining giant Westrac CAT where he doubled revenues from $107m to $210m and grew EBITDA from $7m to $14.3m by smashing restrictive silos and building sustainable incremental value into relationships that had previously delivered underwhelming single product revenue streams.

In Dubai as Country Director for Westrac CAT’s de-watering manufacturing business and global parts Hub he dismantled dated expat cultures, improved operating efficiencies and developed new product sets that unlocked growth across the Middle East, Africa and the Americas.

Most recently Paul was one of six Main Board Directors of privately-owned Lancashire building materials manufacturing group GAP, Paul directed the business development strategy that grew the group from 46 to 112 trade outlets and delivered £140m of annual revenues.

Paul’s permanent base in the north means Prime Advantage can leverage off its experience and network to make a major contribution to the continuing development of the northern powerhouse and its economy.

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