Social Impact Investment of 2015: Aduna


UK Business Angels Association

02 July 2015

The UKBAA Awards celebrate the founders and investors behind the UK’s most exciting high growth angel-backed businesses.

The Award for Best Social Impact Investment 2015 sponsored by NESTA Impact Investments seeks to identify an innovative or potentially game changing business model in the sector, addressing a societal or global challenge.

Aduna‘s  win was announced by Kiki Loizou, Small Business Editor of the Sunday Times at the Tower of London Pavilion on July 1st at the UKBAA Awards Dinner 2015.

About Aduna

Aduna is health and beauty brand, creating demand for under-utilised natural products sourced directly from small-scale producers – with the potential to provide sustainable revenues to 8-10m rural households in Sub- Saharan Africa. With placements of their superfood products (currently made of Baobab and Moringa) in stores such as Whole Foods Market, Liberty, and Holland & Barrett, they are a fast-growing company with a social mission at their core.

The judges felt that Aduna is creating extensive social impact by providing sustainable livelihoods for rural households in sub Saharan Africa, through the development of natural health products sourced by small scale producers and rural women farmers which are sold through UK and international stores. The investment through Clearly Social Angels has enabled the business to achieve significant further growth and impact, including launching new products, reaching eight new international markets and scaling up the number of local producers in Africa.

Many thanks to Clearly Social Angels for nominating Aduna for this award.

We look forward to following the Aduna  growth story in the years ahead!

The judges also want to commend Fareshare South West, supported by investment from Resonance Angel Network, for its social impact in tackling food waste and poverty in the South West UK and which also represents  one of the first investments made under the new Social Impact Tax relief scheme here in the UK.

The 9 Finalists for the category include:

·         Aduna, nominated by Clearly Social Angels

·         Albert Medical Devices, nominated by London Business Angels

·         Brain in Hand, nominated by Clearly Social Angels

·         Eyejusters, also nominated by Clearly Social Angels

·         Fareshare South West, nominated by Resonance

·         Fluency,  nominated by Fluency

·         OwnFone, nominated by Angels Den

·         Squirrel,  nominated by Wayra Unltd

·        Treze Ltd, nominated by Halo Northern Ireland


The Award for Social Impact Investment of 2015 is sponsored by  NESTA Impact Investments

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