Startup Funding Club invests in VR company Reality Zero One alongside the British Robotics Seed Fund and the London Co-Investment Fund


SFC Capital

24 April 2018

Startup Funding Club (SFC) has raised £285K seed funding for Virtual Reality company Reality Zero One (R01) alongside major British investment funds. The company is building a platform that makes it easy, affordable and fast to convert real-world objects into virtual world digital assets and experiences. This takes the form of studio quality reality capture hardware combined with a unique software platform to streamline and automate the process of building the digital experience and publishing to the emerging 3D/VR/AR/MR ecosystem, without requiring development skills.

Reality Zero One was first introduced to the SFC Angel Network at Startup Funding Club’s November Pitching & Networking Event, where potential investors had the chance to test the company’s technology.

SFC has raised the funds for R01 in collaboration with Mayor of London-backed London Co-Investment Fund – who matched the investments from Startup Funding Club’s SEIS Fund and the SFC Angel Network – and the British Robotics Seed Fund.

Co-founder Rod Eastham commented: “Our digital realities platform fills a clear gap in the market for high-resolution output that is realistic and needs no further editing before being put into a VR or AR setting.”

Joseph Zipfel, Investment Manager at SFC, said: “We are very pleased to co-invest once again with our angel network and the London Co-Investment Fund in this exciting venture. We believe there is a great market opportunity in building a platform that allows non-experts to easily create and distribute virtual reality content.”

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