UKBAA’s Jenny Tooth, shares her experience with HSBC
“Angel investment can be a valuable source ofequity finance, but you must also tap into the angel’s business experience, skills and contacts,” she advises. “Usually investment comes from a syndicate of several angels, in which case, identify which one will be your key contact and main source of support post-investment.”
Ideally, she says, before agreeing the deal, understand what added value the angel can bring. “Establish what expertise you need to support your growth, whether it’s strategic advice inplanning your development, support withfinancial managementor HR, product development, access to customers or markets and general introductions,” Jenny Tooth explains.
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